开展
How to Understand
开展 (kāi zhǎn) is a verb meaning 'to carry out' or 'to implement,' often used in the context of initiating and promoting activities, projects, or policies. It emphasizes the beginning and progression of an action rather than just its existence.
The character 开 (kāi) means 'to open' or 'to start,' while 展 (zhǎn) means 'to expand' or 'to spread.' Together, they convey the idea of starting something and then developing it further, making the term suitable for describing initiatives that are actively being promoted or executed.
开展 is commonly used in formal and official contexts, such as government projects, business strategies, or social campaigns. It is also used in everyday speech when talking about launching new programs or activities. For example, a company might say they are 开展 a new marketing campaign to introduce their product to a wider audience.