口号

口号 (kǒu hào) refers to a slogan or a short, memorable phrase used to express a message, idea, or goal. It is commonly used in political, commercial, and social contexts to unify people or promote a cause.

The character 口 (kǒu) means 'mouth' or 'to speak,' while 号 (háo) means 'call' or 'shout.' Together, they suggest a vocal expression or proclamation, emphasizing the spoken or shouted nature of a slogan.

口号 is widely used in public campaigns, advertisements, and political movements. It can also be seen in sports, where teams use slogans to boost morale. Understanding how to use and recognize 口号 helps learners grasp how messages are conveyed in Chinese society.