吆喝
How to Say
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How to Write
Meaning: Street cry
How to Understand
吆喝
吆喝 refers to the vocal calls used by street vendors to advertise or sell their goods. It is a traditional form of verbal promotion that was commonly heard in Chinese cities before the rise of modern advertising methods.
The character 吆 (yāo) means to call out or shout, and 喝 (hē) means to drink or cry out. Together, they form a term that literally means 'to shout for sale,' capturing the essence of this traditional practice.
吆喝 is still occasionally heard in some parts of China, especially in traditional markets or during cultural festivals. It reflects the historical and cultural aspect of commerce in Chinese society, where personal interaction and vocal engagement were key elements of trade.
Example Sentences
小贩在街上吆喝着卖小吃。
The vendor was shouting in the street to sell snacks.
老北京的吆喝声让人怀念过去的市井生活。
The old Beijing street cries remind people of the past market life.