直播

直播 (zhí bō) refers to a live broadcast or live streaming, typically through the internet. It involves real-time transmission of video or audio content from a source to an audience, often used for entertainment, education, or social interaction.

The character 直 (zhí) means 'direct' or 'straight,' and 播 (bō) means 'to broadcast' or 'to play.' Together, they convey the idea of a direct, unedited transmission of content.

直播 is widely used in China and other parts of Asia for various purposes, including e-commerce, news, gaming, and personal vlogging. It has become a major part of digital culture and is often associated with platforms like Douyin (TikTok) and Kuaishou.